5 easy ways you can improve your customer experience

Customer experience

Providing great customer service has always been important, but in the new digital world, customer experience (CX) has become critical. Even the smallest businesses have a social media presence and 24/7 customer service provided by chatbots has become commonplace. These new technologies have led to much higher expectations and customers are increasingly looking for that extra special touch. But you don’t need the latest in Artificial Intelligence (AI) or cutting edge technology to improve CX. All you need is a little attention to detail.

Here are five easy ways to give that little extra to your customers and improve CX starting today!

1. Offer gifts

A gift can be something as simple as a sample of your product, a discount code or branded tote bag. It has the added benefit of increasing your brand visibility and encouraging return visits. 

Not only will offering freebies potentially attract new customers, it also makes your customer feel special. You could provide a discount voucher for a product of service, or a special offer like a complimentary expert consultation.

2. Customer support

Think about the after-sales support you provide to your customers. Can they contact you outside standard business hours? In the world of 24/7 availability, how do your support services rate? It’s worth investing some time and thought into the problems your customers may experience, and how you could best address them. 

Customers of our coffee machines can opt for either our Nestlé Professional CafeCare or ProCare service. If event of any issues, your office NESCAFÉ coffee machines can be repaired or replaced within four hours in metropolitan areas.

3. Offer the human touch with a phone consultation

While customers value website information, FAQ pages and chatbots. some questions are better answered in person. Customers of all ages want the option of phone contact – especially when they are time poor, in a rush and have invested a lot of time or money in your product or service. The option to have all their questions answered at once by a professional is generally preferred.

4. Make your customers comfortable

Choose your furniture carefully to ensure both style and maximum comfort. Comfy couches or chairs with cushions will help your customers feel at home.

If you have a waiting room, try adding a range of magazines and selection of coffee table books that reflect your brand. 

For example, if your brand is focused on technology you could add a book of inspirational quotes from IT leaders. Think about creative ways to represent your brand such as music or lighting. And it goes without saying – make sure there’s a nearby self-serve drinks machine.

5. Just provide good coffee

We’ve mentioned this before, but simply offering a free hot beverage can do wonders. When you’re working on face-to-face sales – for example in a car dealership – offering a cup of tea or coffee is a considerate gesture that creates instant rapport and makes your customer feel cared for. Look for a machine that delivers a range of quality beverage options – just in case they prefer tea or hot chocolate!

Now the only thing left to do is find the perfect coffee machine for your business! Use our online tool or give one of our friendly sales representatives a call.

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